Viral Marketing Analysis

Description


Mums going out on a date and her date arrives to pick her up. Mum introduces her son to the man and he wait in the living room for her to get ready. On her exit out of the room her date checks her out in an obvious manner and her son realise this. You can sense that there will be a confrontation between the son and the mothers date because of how they showed a long shot of the son looking angry and then zoomed into his hand where he drops his game controller. The Date reaches for the Dorritors and is welcomed with a slap from the son.


This Advert is targeted for Everyone
The Digital Platform is the Internet


The purpose of the video : That Dorritos are too good to share


Technical Aspects:
- High Definition Quality, Saturation, Brightness
- You can hear all the surroundings very clear and loud
- Echo
- Clear and Projected Vocals
- Vocal Boost
- Various Camera Shots



This video can be found Youtube


Description


Starts off with a man pouring Cravendale milk into his bowl of cereal and a cat staring at him from a distance. Then they change the shot back to the man and then back at the cat who is now sitting on the table right in front of him. He then locks the cat outside. Then the cat gains thumbs , and then other cats gain thumbs which is clearly narrated by the voice over. The voice over and the music gradually gets faster along with the shots till it hits the climax where all the cats are standing in the doorway and the comically defends the milk.


The Advert is targeted to those who drink milk or a family audience (Everyone)
The Digital Platform is the Internet


The purpose of the advert is to advertise the milk and to illustrate that milk isn't just for cats.


Technical Aspects:
-Dominant Voice Over/Vocal Boost
-Image Quality- Strong quality, High Dynamic Range, Moderate Contrast, Low Color Saturation, High Definition
-Various Camera Shots