User Generated Video Analysis

  
User-generated video contest--4th place from Vespa USA on Vimeo.


This Video can be found on vimeo.com


Description
A video showing what Vespa do and how they help people on a normal day to day basis. Basic shots showing pictures and big text narrating whats going on in the picture with the Vespa.


The Video is target audience is for those who are fans of scooters
The Digital Platform is the Internet


The Purpose of the video is to show the different uses and benefits of having a Vespa Scooter


Technical Aspects
- Not recorded
-Images from the internet
-Low Quality
-Lens Flare: loss of shadow detail and colour
- High White Balance





This video can be found on Youtube and on Linkuptv.co.uk


Description
RD ( Rough Diamonds) singing their brand new song behinds the scenes in a recording studio. They only use one shot which is a medium shot which remains still in the whole video.


The Video is targeted to fans of RD and Teenagers 
The Digital Platform is the Internet


The Purpose of the video was to show the audience them singing live in a studio


Technical Aspects
- Image Quality: Glow affect, High Saturation, White Balance, Some Sharpness
- Sounds Quality: 360 Pixels ( YouTube videos are available in a range of quality levels )