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User Generated Video Analysis

  
User-generated video contest--4th place from Vespa USA on Vimeo.


This Video can be found on vimeo.com


Description
A video showing what Vespa do and how they help people on a normal day to day basis. Basic shots showing pictures and big text narrating whats going on in the picture with the Vespa.


The Video is target audience is for those who are fans of scooters
The Digital Platform is the Internet


The Purpose of the video is to show the different uses and benefits of having a Vespa Scooter


Technical Aspects
- Not recorded
-Images from the internet
-Low Quality
-Lens Flare: loss of shadow detail and colour
- High White Balance





This video can be found on Youtube and on Linkuptv.co.uk


Description
RD ( Rough Diamonds) singing their brand new song behinds the scenes in a recording studio. They only use one shot which is a medium shot which remains still in the whole video.


The Video is targeted to fans of RD and Teenagers 
The Digital Platform is the Internet


The Purpose of the video was to show the audience them singing live in a studio


Technical Aspects
- Image Quality: Glow affect, High Saturation, White Balance, Some Sharpness
- Sounds Quality: 360 Pixels ( YouTube videos are available in a range of quality levels )

Viral Marketing Analysis

Description


Mums going out on a date and her date arrives to pick her up. Mum introduces her son to the man and he wait in the living room for her to get ready. On her exit out of the room her date checks her out in an obvious manner and her son realise this. You can sense that there will be a confrontation between the son and the mothers date because of how they showed a long shot of the son looking angry and then zoomed into his hand where he drops his game controller. The Date reaches for the Dorritors and is welcomed with a slap from the son.


This Advert is targeted for Everyone
The Digital Platform is the Internet


The purpose of the video : That Dorritos are too good to share


Technical Aspects:
- High Definition Quality, Saturation, Brightness
- You can hear all the surroundings very clear and loud
- Echo
- Clear and Projected Vocals
- Vocal Boost
- Various Camera Shots



This video can be found Youtube


Description


Starts off with a man pouring Cravendale milk into his bowl of cereal and a cat staring at him from a distance. Then they change the shot back to the man and then back at the cat who is now sitting on the table right in front of him. He then locks the cat outside. Then the cat gains thumbs , and then other cats gain thumbs which is clearly narrated by the voice over. The voice over and the music gradually gets faster along with the shots till it hits the climax where all the cats are standing in the doorway and the comically defends the milk.


The Advert is targeted to those who drink milk or a family audience (Everyone)
The Digital Platform is the Internet


The purpose of the advert is to advertise the milk and to illustrate that milk isn't just for cats.


Technical Aspects:
-Dominant Voice Over/Vocal Boost
-Image Quality- Strong quality, High Dynamic Range, Moderate Contrast, Low Color Saturation, High Definition
-Various Camera Shots