Thursday, 25 October 2012

Insert Evaluation


Insert Evaluation

 In class we were assigned to produce 2 minute inserts within a group of 3 to 4 people. My group consisted of Me, Aminah, Doran and Tashayna. I had come up the idea of basing the Insert on fashion because no one had chosen to cover that topic. I was really excited to focus on the topic because I love fashion and my aspiring career is to be either an Art/Fashion Director. Working within Fashion work placements and internships has made me more fashion aware.

In the first lesson we drew up a brainstorm of our ideas and what would be popular topics to talk about. We did this on an A3 sheet of paper and by the end of the lesson we had a page full of ideas. We then highlighted the best subjects to cover during the insert. We took inspiration from Gok  Wans show ‘How to look good naked’, where he sometimes goes out on the high street to gather up people’s opinions. The chosen title for our insert was ‘Fashion Voxpops’. Voxpops means to go out and interview/gather up information from people to gather opinions about a certain topic.

As it was my idea and I had the lead role in producing the clip. From the first lesson we had got so much done, we had already planned the ideas, decided what we wanted to see, created a survey to verify that Fashion is something college students would like to see and decided that the following week we would go out to Carnaby street and ask people within college grounds set questions on fashion in the UK.

Aminah took the role of the presenter, Tashayna did the pre production work along with setting up the microphone equipment, and Doran took the role of recording his voice over and assisting me with filming and editing. We had filmed most of the footage in 2 hours and the rest outside of lesson time. We successfully filmed everything very quickly and efficiently and this gave us more than enough time to complete paper work and edit the footage.

The insert consisted of information about fashion in the Uk, Fashion Idols; where we spoke about Rihanna having a huge influence on UK fashion and how she is releasing her own fashion line in River Island in the UK, clips to show how people in college dress and the different kinds of people from all backgrounds. This also addressed that City of Westminster is a multi-cultural college with diverse and individual fashion shown from numerous people at this campus.

Unfortunately the insert ended up being longer than it was supposed to. In total it added up to 2:55 instead of 2.00 which the brief instructed us to do. At last minute I tried to cut down the footage but it was almost impossible because everything was important and relevant. So in the end we didn’t cut down the footage which will probably have an effect on the group’s grade.

However during the process of producing and editing the insert we collectively worked equally in the group and completed and performed our roles to a great standard. I was able to work and get along with all members of my groups and we didn’t face any problems personal or work related.

If I could do it all again I would have looked and understood the requirements of the brief better and make sure that I abided to whatever was instructed. Apart from this fault I think as a group we produced a great piece of work and worked well as a group.

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