Task 4 - Advertisement

We Buy Any Car - New 2010 TV Commercial - webuyanycar.com

This advert is for we buy any car . com. The persuasive technique that is used is Song & Repetition which helps to engage and remind the audience of the product. The Song subtitles also gives the audience an opportunity to sing a long to the jingle. The unique selling point is the catch phrase 'We buy any Car' which literally tells you that the business will buy any car from £50 - £100,000.

Haribo Super Mix Advert

This advert is for Haribo Super Mix. The persuasive technique thats is being used is Song and Colour. The advert appeals to Children and Families. This implies that the sweets are not only for children but for adults too. The song helps to describe the taste and textures of the sweets and also puts song subtitles on the screen to sing a long. The unique selling point is The Catch Phrase which is 'A bag full of fun' which illustrates that the product is enjoyed by others.

Cheese string Ad - Eh, I'm Just Cheese.

This advert is for Cheese String. The persuasive techniques used is a Comical Story Line to personify the Cheese String. The advert impersonates the known programme 'Baywatch'. The Unique selling point is when once the cheese string comes out of the water his hair goes curly and he says 'Im Only Cheese' Which informs us that Cheese String is only made from 100% Cheese. This gives us a hidden statistic