Introduction to Tv Advertising

Tv advertising is a way to promote or sell a brand,product or service. Its gives consumers reason why to buy the product


Key Characteristics of Tv Adverts

• Logo Branding 
• USP
•  Persuading

Example Advert - What made it Memorable
Colmans Beef Gravy Advert


Song in the background - 'I like the way you move' (Moo)
 A woman making gravy and a cow jumps out in a gravy form and starts singing ' I like the way you 'Moo' whilst dancing which is very entertaining and then jumps back in to the Gravy


This Advert is very memorable because of the song and the dancing cow


History of Advertising Questions


Video 1 


How many adverts is it estimated that the average American consumes every day?
- Americans exposed to 3000 adverts a day
Where do you see adverts?
- Buses, Tv, Floors, Billboards, Shelves in Stores, Telephone Booths, Blimps,
What is the second most uttered word in the world?
- Coca Cola
Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
- A character can be recognized globally, creating personalities as product. Humans cant make connections with the product but with the character
Does advertising always work? Give an example?
- If the advert doesn't look good the product wont sell, the more the advert plays the more the audience realises how much they don't want/need it


Video 2


What is research an important phase of making a TV advert?
- Research relies on human behaviour , grabbing the opinions of consumers which is consumer research. Finding out what turns the consumer on and off. Consumer research researches how the product makes the buyer feel. Mc Donalds did this and found that it gave people a break when they came or ate Mc Donalds. So They came up with ' You deserve a break today' which was a catchy song which became rememberable and profitable.

What does research show are effective methods of advertising?
Consumer Research ( example above )
- Approaching Clients and persuading them why they should invest in the product
- Short Phrases
- Repetition
- Using animals, Children - Something that will grab the audiences attention, Reaccuring characters in adverts


Video 3
How do adverts stop us from turning over?
Something that will entertain, Capturing our imagination and something humorous.

What is the future of advertising
- The internet 
- Paying people to view adverts
- Youtube