Tuesday, 15 January 2013

Religion vs Retail

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Wednesday, 21 November 2012

Mind Maps


Mood board ideas

My overall idea for the Magazine feature would be urban/trendy/grunge fashion. The feature would include a UK fashion article discussing fashion across Europe and its inspirations from other generation fashions such as the 90s and how a lot of young teens/adults are conforming and accepting the grunge and gothic style.

I would like to take pictures in simple rural locations such as Parks, woods, streets, alleyways, and houses to keep it as simple and realistic as possible. I have looked through multiple pictures from a Grunge inspired blog and they all share in common the simple, urban backdrops which is either in full focus as well as the model or the background would be blurred and the model in full sharp focus.

I would like audience to focus on the fashion and the person’s style. So the wardrobe, hair and make up would play an important role.  The poses would be very relaxed, some in motion (moving. Walking), sitting down etc. This would help emphasis how ‘cool’ and chilled the style is and the activities in which these type of people take part in.

Grunge clothing is now mainstream and items and accessories can be found in popular high streets such as Topshop, Urban Outfitters and American Apparel as well as thrift stores in popular locations such as Brick lane, Shoreditch high street and Camden.

Magazines where this could feature:
-Grazia
- A Fashion Blog
- The We Love page on the Topshop website – focusing on current trends and popular items in Topshop

Moodboard



Thursday, 25 October 2012

Show evaluation


Multi Camera – TST Evaluation

In James lessons we had been taught about Multi-Camera and Single Camera production and how it works. For one lesson he gave us a chance to have some hands on experience practicing how to produce something in a Multi-Camera set. This helped us to grasp the idea and the differences between this and Single Camera production which we are used to. Multi-Camera production is working on a set with multiple cameras filming at the same time. This technique would usually be used for live TV shows or Soaps for example Eastenders which is based on a designed set.

We were then assigned as a group to produce a Multi-camera Magazine show which would include the inserts we had created previously. We were then assigned roles by our producer Pierre. I was assigned the role of one of the main camera operators. My role was to operate the camera on the left end of the set. I had to produce wide shots and close-ups of whatever object the producers were talking about, medium shots of whatever guest came on sitting on the single moving chair, medium shots of when there was just one presenter sitting on the sofa so that there wasn’t a lot of wasted space in the shot and when our guest demonstrates her makeup strategy on Tyler.

All camera operators had to wear a headset that was connected to the booth where we could communicate with the Producers, Director and Visual Mixers. This was very useful; it allowed the director to “direct” us on whatever shots he wanted to see. This also made us feel very professional and important and this gave us a feel of how a real set would be directed. We also worked alongside the Floor Manager (Danny) whose job was to make sure that everything on the set ran smoothly and setting up camera equipment and dealing with wires/cables.

Mahan our director produced our camera script which was used as guidance to what shots we were meant to follow and when they were meant to happen. Unfortunately the camera script was only presented to us on the day of the live show which made our roles very stressful and unorganized. In the end the camera script wasn’t even used because the whole production was unorganized and instead the director instructed us with directions on and offset through our headsets.

I think I played my role very well and took every advice and direction from my director assertively and efficiently. At first I thought the role of a camera operator would be very difficult because without the camera operators there is no how, but to my surprise it was quite easy and pretty simple. My previous camera skills made it quite clear that I was appointed the role of a camera operator correctly.

I also produced a short story which was played after the opening credits at the start of the show. This insert was inspired by the film ‘Shaun of the Dead’. The main concept of it was to enhance the Halloween theme and involve the Presenters so that it could smoothly run into the start of the show. The clip illustrated a zombie chase with one of our Presenters Doran being chased by a mob of zombies. Then when he is caught by the zombies he comically stops and answers his phone; on the other line it is Mahan the producers calling to ask where Doran is and to get to the set immediately so that they can start the show. The clip was filmed in an underground old abandoned subway across the road from college which was really dark and grim which was a great location to film the whole clip.

Doran invited his friend who is a horror makeup artist to do the makeup of all the people participating as zombies. The make was at a professional standard and it looked so realistic and scary. Everyone looked like serious zombies! We got down to the subway and filmed all the footage within an hour. The camera operators were I and Sammy, the rest as zombies. Within the same day I and Mahan edited the footage so that it could be ready for the live show which was the next day.

I generally think that things could have run smoother for us if we all collectively worked as a group, also taking direction from the appropriate roles and working fast and efficiently. However the show in general turned out okay despite a few difficulties, but we got it done and that was the important thing.

If I could do things better I would have made sure that I was in every day ‘on time’. Also I would have filmed the Horror Insert a lot sooner instead of it being filmed carelessly the day before.

I have learned a lot from this experience about the Media industry and myself as a person. This was a challenging but useful experience.

Insert Evaluation


Insert Evaluation

 In class we were assigned to produce 2 minute inserts within a group of 3 to 4 people. My group consisted of Me, Aminah, Doran and Tashayna. I had come up the idea of basing the Insert on fashion because no one had chosen to cover that topic. I was really excited to focus on the topic because I love fashion and my aspiring career is to be either an Art/Fashion Director. Working within Fashion work placements and internships has made me more fashion aware.

In the first lesson we drew up a brainstorm of our ideas and what would be popular topics to talk about. We did this on an A3 sheet of paper and by the end of the lesson we had a page full of ideas. We then highlighted the best subjects to cover during the insert. We took inspiration from Gok  Wans show ‘How to look good naked’, where he sometimes goes out on the high street to gather up people’s opinions. The chosen title for our insert was ‘Fashion Voxpops’. Voxpops means to go out and interview/gather up information from people to gather opinions about a certain topic.

As it was my idea and I had the lead role in producing the clip. From the first lesson we had got so much done, we had already planned the ideas, decided what we wanted to see, created a survey to verify that Fashion is something college students would like to see and decided that the following week we would go out to Carnaby street and ask people within college grounds set questions on fashion in the UK.

Aminah took the role of the presenter, Tashayna did the pre production work along with setting up the microphone equipment, and Doran took the role of recording his voice over and assisting me with filming and editing. We had filmed most of the footage in 2 hours and the rest outside of lesson time. We successfully filmed everything very quickly and efficiently and this gave us more than enough time to complete paper work and edit the footage.

The insert consisted of information about fashion in the Uk, Fashion Idols; where we spoke about Rihanna having a huge influence on UK fashion and how she is releasing her own fashion line in River Island in the UK, clips to show how people in college dress and the different kinds of people from all backgrounds. This also addressed that City of Westminster is a multi-cultural college with diverse and individual fashion shown from numerous people at this campus.

Unfortunately the insert ended up being longer than it was supposed to. In total it added up to 2:55 instead of 2.00 which the brief instructed us to do. At last minute I tried to cut down the footage but it was almost impossible because everything was important and relevant. So in the end we didn’t cut down the footage which will probably have an effect on the group’s grade.

However during the process of producing and editing the insert we collectively worked equally in the group and completed and performed our roles to a great standard. I was able to work and get along with all members of my groups and we didn’t face any problems personal or work related.

If I could do it all again I would have looked and understood the requirements of the brief better and make sure that I abided to whatever was instructed. Apart from this fault I think as a group we produced a great piece of work and worked well as a group.

Wednesday, 10 October 2012

Light Photography



Equipment: Tripod, Canon DSLR Camera & Torch (light source)


The process of Light Photography:

-Step one: Place camera on tripod
-Step two: Then place the tripod in front of a blank wall where you will begin illustrating your image.
-Step three: Set the camera to TV mode with a ISO of 100
-Step four: Set the exposure to however long you want to capture the image. The higher the exposure the more light will be captured.
-Step five: Turn the lights off
-Step six: Stand in front of the camera and draw your image, at the end make sure you turn off the light from the torch so nothing else gets drawn.