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Disney Channel Ident Conclusion

In conclusion the Disney Channel Ident was successful because it targets the audience of children both male and female. It shows what the channel has to offer which Disney channel does successfully with all their channel idents. The logo stays consistent but they play with it (customize) to fit the genre of the programs, time period or significant time of year eg. Christmas, Halloween. The Mickey Mouse ears are very iconic to people of all ages, races, and genders because of its history and how it influenced and conformed our society today. With this Disney Channel successfully express their versatility. 

Music Video

http://www.youtube.com/watch?v=zElcYwkDws4

Comparing 2 idents

The ident for E4 represents the brand very well. The colour purple is very significant because it symbolizes that that is the main colour of the logo. There’s a common theme through out all the E4 idents. They have a distinctive brand, which is recognizable to the audience. E4 reflect through their ident that they are a quirky, young, fresh and versatile channel that offers a wide range of channels for people for all ages. E4 has a wide targeted audience from ages 13 to 40. In one of the idents the room looks simple and normal until the TV turns on and all the crazy things fly out of all directions of the room. This shows that when watching E4 your put into a world of your own. The music stays consistence in all the E4 idents to make it recognizable and that you don’t have to looking at the screen to tell you that you’re on E4. Although the logo is shown at the very end or introduced by the voice over, the ident makes sure the viewer know that it is E4 by having purple around the room, which is recognizable to even people that don’t watch E4 regularly.

It grabs the viewers attention through colours, colourful graphics, lights toys and consistence audio. It is easily identified by the viewer through similar location and develops very quickly. Theres a lot of action going on which will keep the viewer entertained.

E4 is not race, religion or ethnicity specific. It offers programs to all these people and aims not to target political views.

Channel 4s ident shows more realism because of the locations and props. Although this is a good factor it doesn’t represent channel 4 as well as how E4 was represented. The ident more or less just shows you that your on channel four because of the 4 shown at the end. The ident doesn’t show what can be offered on this channel and how their brand is represented. Channel 4 idents aren’t as recognizable as E4. Channel 4 however does keep the audio consistent in all idents, which could be recognizable by ear. 

Indent

An an ident is a small clip that helps identify a particular channel brand. The ident is a strongest visual representation of the channel. These are usually played before programmes. Indents represent the channel with Logos and a corresponding colour. Usually the lengths of intend are around 10-20 seconds sometimes during this a voice over is conducted to introduce the channel and the programme. Animation is used in some indents such as E4 where in one of the indents toys and random graphics are being played about on screen. This encourages the audience to believe that the channel is aimed at young people. Some adverts use the same audio for their different indents to make the brand memorable. Indents are developed by marketing departments which involves a lot of money being spent.

Before Sky, viewers only had the choice of watching 4 channels which made the the viewer count equally leveled for the four channels. But In 1989 Sky was invented to give viewers a Multi channel viewing experience. This made all channels in a competition to keep the viewers interested in the channels. Channels introduced graphics and animations in their idents to keep the viewer interacted. Channels were hungry to keep the viewer levels high by improving their quality and entertaining drive to keep viewers on their channel. Sky's release encouraged other media brands to provide multiple multi channel providers.

In Camera Editing exercise

In camera editing is shooting various shots without editing in one take. This takes up a lot of planning because you can only shoot eat shot in one take and some shots can turn out being very long.

Editing is the process of selecting different shots and joining them together to create a Story. Eliptical editing is to fill in the gaps that’s are not obvious to the audience e.g showing the girl lying on the floor waking up to inform us that she was sleeping without showing us she was sleeping.The long shot in 'Introduction to Editing video is used in this shot to show her surroundings and that she is alone.

Non Diagetic sounds is music/sounds in the background that isn’t playing where she is . so only the audience can hear it

• How do we know she is bending down to pick up the ring? (what shots are used and why?)

 - Her bending down and then cutting it to a shot of the ring. And then her reaching towards it

Overhead establishing shots set out the space where the action takes place. Shot-Reverse-Shots are cutting back and forth between shots (conversation – 2 people).

• What is Eye-line matching?

An example a man looking off screen down and the other man looking off screen and up to show that they are looking at eachother

• Why do we cut to the other members of the group?

To show their responses and reactions to the plan and to each other

• What is a wipe?

Trendy Hip style of the hustle known as the misenscene

Slick transition to show a new location, moving the action to a different location and time

• What is the effect of using quick cuts?

The quick cuts show that they have to work quickly, to create a fast rhythm , to keep the story moving along and the audience on the toes

b) Now watch ‘Editing: The Invisible Art’ and take notes:

• How can editing build tension and pace?

The number of shots and different camera shots and angle, timing

• What is crosscutting?

Crosscutting back and forth from shots

• What are reaction shots?

Showing the reaction of a character

• What is seamless editing?

Viewers not aware of the editing (unobvious)

The editing’s gets carried away along through the scene

• What is a jump cut?

The same scene that gets cut up. This can look awkward and possibly a mistake but that can also be effect depending on the purpose of the shots

• What is a flash back and what does it achieve?

A flashback can sometimes be used with a transition to show the audience that the character is having a ‘flashback’. This is when someone reminisces of a past event/key moment in their life that got them to where they are today.

e.g. The Butterfly effect

• How can editing be used poetically?

Putting two images to make sense. It doesn’t need to have the intention make sense to the audience. It can be open for interpretation