Music Video

http://www.youtube.com/watch?v=zElcYwkDws4

Comparing 2 idents

The ident for E4 represents the brand very well. The colour purple is very significant because it symbolizes that that is the main colour of the logo. There’s a common theme through out all the E4 idents. They have a distinctive brand, which is recognizable to the audience. E4 reflect through their ident that they are a quirky, young, fresh and versatile channel that offers a wide range of channels for people for all ages. E4 has a wide targeted audience from ages 13 to 40. In one of the idents the room looks simple and normal until the TV turns on and all the crazy things fly out of all directions of the room. This shows that when watching E4 your put into a world of your own. The music stays consistence in all the E4 idents to make it recognizable and that you don’t have to looking at the screen to tell you that you’re on E4. Although the logo is shown at the very end or introduced by the voice over, the ident makes sure the viewer know that it is E4 by having purple around the room, which is recognizable to even people that don’t watch E4 regularly.

It grabs the viewers attention through colours, colourful graphics, lights toys and consistence audio. It is easily identified by the viewer through similar location and develops very quickly. Theres a lot of action going on which will keep the viewer entertained.

E4 is not race, religion or ethnicity specific. It offers programs to all these people and aims not to target political views.

Channel 4s ident shows more realism because of the locations and props. Although this is a good factor it doesn’t represent channel 4 as well as how E4 was represented. The ident more or less just shows you that your on channel four because of the 4 shown at the end. The ident doesn’t show what can be offered on this channel and how their brand is represented. Channel 4 idents aren’t as recognizable as E4. Channel 4 however does keep the audio consistent in all idents, which could be recognizable by ear. 

Indent

An an ident is a small clip that helps identify a particular channel brand. The ident is a strongest visual representation of the channel. These are usually played before programmes. Indents represent the channel with Logos and a corresponding colour. Usually the lengths of intend are around 10-20 seconds sometimes during this a voice over is conducted to introduce the channel and the programme. Animation is used in some indents such as E4 where in one of the indents toys and random graphics are being played about on screen. This encourages the audience to believe that the channel is aimed at young people. Some adverts use the same audio for their different indents to make the brand memorable. Indents are developed by marketing departments which involves a lot of money being spent.

Before Sky, viewers only had the choice of watching 4 channels which made the the viewer count equally leveled for the four channels. But In 1989 Sky was invented to give viewers a Multi channel viewing experience. This made all channels in a competition to keep the viewers interested in the channels. Channels introduced graphics and animations in their idents to keep the viewer interacted. Channels were hungry to keep the viewer levels high by improving their quality and entertaining drive to keep viewers on their channel. Sky's release encouraged other media brands to provide multiple multi channel providers.